About Tubular Labs

The social video
intelligence company

Why Tubular
Why Tubular
Social Video Intelligence

Social video insights
that matter

Tubular is the only solution to provide a unified view of the content, interests and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, Twitter and more.

With the largest social video database covering over 11 billion videos and 28 million creators, Tubular helps hundreds of household name brands, leading agencies and the largest media properties grow their business and lead on social by anticipating trending content and new creators.

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Global Video Measurement Alliance

A shared mission

Creating a measurement standard for the modern era is no small task. It requires collaboration and partnership with global industry leaders. Founded in 2018, the Global Video Measurement Alliance (GVMA) banded together to solve the biggest challenges facing the world of digital video.

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Tubular In The News


Advertisers Continue To Support Premium Sporting Events

Forbes used Tubular social video insights to understand how viewership has grown for women’s sports including the upcoming women’s World Cup.

Ad Age

Tubular Audience Ratings Reveal Top April Video Trends on YouTube and Facebook

Tubular Labs released their findings around de-duplicated, unique viewership and minutes-watched on YouTube and Facebook for U.S. audiences in April 2023, revealing top categories and creators.


Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace

With YouTube challenging other video outlets, linear and streaming, for ad dollars as the upfront marketplace gets underway, Tubular Labs shared data on how U.S. broadcast and cable companies used YouTube this past season.
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